Blog

The Most Ambitious Thing I Haven't Built Yet

A design note on building a marketing CRM inside the platform we already run, and why the feature I care most about is the task queue rather than the pipeline.

July 23, 2026

From Hashnode to Hugo: Notes From the Move

Why this blog left Hashnode for Hugo and the Hextra theme, building on GitHub Actions and serving free from GitHub Pages on the same domain and URLs.

July 19, 2026

The Tool Was Faster. They Still Wanted the Spreadsheet Back.

The scheduling portal was faster and they still wanted the spreadsheet back. Adoption turned out to be a trust problem, not a capability problem.

July 18, 2026

Getting a Company Off Excel Without a Revolt

How we moved an entire company off Excel without a revolt: running the portal and the spreadsheet in parallel, team by team, on their timeline rather than mine.

July 12, 2026